WhatsApp Business app or WhatsApp Business Platform (API)?
The free WhatsApp Business app is right for most small businesses: business profile, catalogue, quick replies, labels, greeting and away messages, all on one phone.
The WhatsApp Business Platform (API) suits businesses that need several staff on one number, automated replies or chatbots, CRM integration, or approved template messages at scale. It is provided through Meta or an approved provider and charges per conversation, so it makes sense once volume justifies it.
Set up the basics first
- Business name that matches your shopfront and Google Business Profile
- Address, hours, website and a short description with your main service and area (for example "Interior designers in K.K. Nagar, Madurai")
- Catalogue with real photos, prices or "price on request", and clear names
- Quick replies for the five questions you are asked most
- Labels to track new enquiry, quoted, follow-up and won
Get more people to message you
Put the WhatsApp button everywhere
Website header, Google Business Profile, Instagram bio, packaging, bills and shop signage. Use a wa.me link with a pre-filled message so you know where the chat came from.
Click-to-WhatsApp ads
Facebook and Instagram ads can open a WhatsApp chat directly. For many Madurai businesses this produces cheaper, warmer leads than a form. See our guide to Facebook, Instagram and Google Ads in Madurai.
Broadcasts without spamming
Broadcast lists only reach people who have saved your number, which is a natural opt-in. Send useful messages: new stock, festival offers, appointment reminders, a care tip. Sending too often, or messaging people who never asked, leads to blocks and reports that can restrict your number.
Keep a record of consent, follow Meta’s WhatsApp Business policies, and give people an easy way to stop messages.
Respond fast and follow up
A chat answered in five minutes is worth far more than one answered tomorrow. Set an away message with your hours, assign one person to the business phone, and follow up quotes after two or three days. Record which chats became sales so you know which channels are working.
WhatsApp works best as part of a complete local presence: a strong Google Business Profile in Madurai, a fast website and good social media marketing in Madurai.
Talk to Static Savvy Media
Want this done for your business? WhatsApp us on +91 99440 40345 or call our Malaysia line +60 12-453 7030. Our head office is in Madurai, Tamil Nadu, and our Malaysia team is in Rawang, Selangor.
Frequently asked questions
Is the WhatsApp Business app free?
Yes, the WhatsApp Business app is free to download and use. The WhatsApp Business Platform (API) charges per conversation through Meta or a provider.
Can I send bulk WhatsApp messages to customers?
Only to people who have opted in. Broadcast lists in the app reach contacts who saved your number. Bulk messaging without consent breaks WhatsApp policy and can get your number banned.
Can WhatsApp replace my website?
No. WhatsApp is where conversations happen, but customers still find you on Google first. A website and Google Business Profile bring the people who then message you.
Does Static Savvy Media set up WhatsApp marketing in Madurai?
Yes. From our Madurai office we set up WhatsApp Business profiles, catalogues, click-to-WhatsApp ads and lead tracking as part of our digital marketing services.